Women Builders PCBC
Women Builders PCBC is a professional network supporting women in the construction and building industries, focusing on development, visibility, and leadership in a traditionally male-dominated field.
AUDIENCE: Professional women builders (300)
LOCATION: Moscone Center — San Francisco, California
CHALLENGE: Following a difficult year for membership engagement, the organization needed a keynote to re-establish confidence, uplift the brand’s image, and celebrate leadership among women in construction.
CARA BROOKINS’ SOLUTION:
45-minute keynote: “Building a Bigger Future” + 15-minute Q&A
Delivered at PCBC’s conference within the Moscone Center
Coordinated with Allison Paul and event staff
Final AV check and meet-up onsite with council leadership
Women Builders PCBC provides professional development and advocacy for women across all roles in the construction and building industries. Following a year of image challenges and low engagement, their leadership team turned to Cara Brookins to help spark a new chapter.
Cara delivered “Building a Bigger Future” to a full room of 300 women. Her presentation, which shared the story of how she constructed a house from scratch with her children, highlighted self-leadership, clarity of vision, and long-term courage. Her story served as a blueprint not only for physical building, but for reclaiming personal and professional purpose.
The result was more than just a keynote, it was a turning point. Attendees described it as “the speech we needed,” and leadership reported that it redefined how the organization viewed itself. It was a moment of identity restoration that created lasting momentum.
“All of our survey results and reviews from the event were 100% positive. A year ago, our image was struggling, and your speech truly saved us and gave our council a whole new identity we can be proud of.”
— Allison Paul, Research Director, CBIA Professional Women in Building
