A Global Awareness Campaign & Movement
Start Good™ is a global awareness campaign created by Cara Brookins & Hope Brookins to inspire people everywhere to Start Good™—and to amplify the work of charities already making a difference.
From local acts of kindness to global-scale initiatives, Start Good™ calls on individuals, teams, and organizations to take action that strengthens communities and drives progress toward the United Nations Sustainable Development Goals (SDGs).
CHANGE THE WORLD WITH US
Our Mission
To ignite a worldwide movement of good—empowering people to take initiative in their own communities while promoting the organizations already creating sustainable change.
Start Good™ connects individual changemakers, community leaders, charities, and corporate partners that believe in action. Together, we promote organizations and initiatives that build stronger, healthier, and more equitable futures for all.
Together, we believe we can build a culture of contribution that makes it easier to start—and keep doing—good.
EVERY “START” MAKES A DIFFERENCE
The Bigger Picture
While Start Good™ partners with global charities like Heifer International®, it stands as an independent awareness campaign encouraging people everywhere to literally Start Good™.
Every “start” matters—whether it’s mentoring a neighbor, planting a community garden, or launching a sustainability project. Together, these actions advance the global goals for a better world.
FEATURED PARTNERSHIP: HEIFER INTERNATIONAL®
As part of its mission to promote charitable impact, Start Good™ proudly features Heifer International®, an organization committed to ending hunger and poverty through sustainable agriculture. Together, we share stories of resilience and highlight how communities across the globe are achieving self-reliance and sustainability.
x START GOOD™
“Change doesn’t begin when conditions are perfect—it begins when you start.”
CARA BROOKINS
How We Create Impact
Start Good™ builds awareness and promotes global good through four main initiatives
1. Storytelling Campaigns
Highlighting inspiring people and organizations making a difference. These stories encourage others to take action in their own communities.
2. Promotional Partnerships
Raising visibility for charitable organizations and initiatives that align with the UN Sustainable Development Goals.
3. Event Integration
Bringing the Start Good™ message to stages, workplaces, and communities through talks, service projects, and global collaborations.
4. Global Awareness Efforts
Using media, partnerships, and social engagement to spark a worldwide conversation about what it means to Start Good™.
Each campaign helps grow a culture of contribution—one where doing good is accessible, visible, and contagious.
Everyone has a starting point. What’s yours?
Individuals
Start good in your community and share your story with the world.
Organizations
Partner with Start Good™ to promote your charity’s mission.
Corporations
Integrate purpose-driven projects into your events or teams.