Western Petroleum Marketers Association
Western Petroleum Marketers Association (WPMA) represents fuel marketers and convenience-store owners across the western states.
AUDIENCE: 200 attendees at the Annual Conference Ladies Luncheon
LOCATION: Las Vegas, Nevada
CHALLENGE: Embrace change, leverage setbacks, and network with renewed confidence, effectively leveraging new opportunities to drive profitability and operational improvements as the industry undergoes rapid changes.
CARA BROOKINS’ SOLUTION:
1-hour keynote: “The Keys to Rebuilding: How to Get UN-Stuck”
Tailored message linking personal grit to business reinvention in energy and retail
On-site AV check with Mirage event team; hosted post-talk meet-and-greet
At WPMA’s Annual Conference & Expo in Las Vegas, marketers and suppliers gather to discuss everything from fuel regulation to future tech. Yet the Ladies Luncheon offers something unique: a space for reflection, connection, and professional development beyond the trade-show floor.
Cara Brookins delivered “The Keys to Rebuilding: How to Get UN-Stuck,” grounding her message in the urgency of rapid market shifts and the personal resolve required to navigate them. Using her house-building saga as a framework, she shared actionable tactics for turning stalled projects—and mindsets—into momentum.
Audience members noted new perspectives on risk-taking, collaboration, and adaptive leadership, vital skills in an industry defined by volatility. Cara’s session proved that resilience is a competitive advantage, whether you’re overseeing a regional fuel chain or pursuing personal growth goals.
