Building Industry Association of the Bay Area
Building Industry Association (BIA) of the Bay Area is a trade organization representing professionals in residential and commercial development throughout Northern California.
AUDIENCE: 300 women in leadership roles across the building and development sectors
LOCATION: Roundhouse Market & Conference Center — San Ramon, California
CHALLENGE: To headline their Women in the Lead Leadership Conference with a message that could empower attendees to navigate both business growth and leadership visibility in a changing market.
CARA BROOKINS’ SOLUTION:
45-minute keynote during Women in the Lead event
Sound check with Team PMP and event staff at 8:15 AM
Delivered a customized message tailored to women navigating change in development sectors
Pre-signed 300+ books and personalized them for attendees on site
BIA’s Women in the Lead conference is a cornerstone event for elevating leadership among women in California’s development and real estate sectors. The 2022 event featured Cara Brookins as keynote speaker, selected for her ability to blend motivation with actionable leadership strategies.
Cara’s presentation centered on building purpose and direction when the path forward isn’t obvious, a reality many attendees were facing amid regional housing shifts and market complexity. Her story provided the perfect catalyst for reframing challenges as opportunities for bold leadership and long-term vision.
The event team reported that Cara’s session generated more post-talk conversation and engagement than any keynote in recent memory, proving her relevance to industry professionals striving to lead through uncertainty.
