Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices is a trusted global real-estate brokerage network backed by the Berkshire Hathaway brand.
AUDIENCE: Real-estate agents and branch leaders (400)
LOCATION: Detroit, Michigan
CHALLENGE: Navigating fluctuating real estate markets and adapting to changing preferences, requires constant marketing innovation. This presentation needed to highlight adaptability in a shifting housing market while reinforcing a culture of client-first service.
CARA BROOKINS’ SOLUTION:
1-hour keynote: “Rise & Resilience: A True Story”
Live Q&A session to translate strategies into daily sales practice
Morning AV check and coordination with Kelly Gorajec and Erik Dane
Book-signing meet-and-greet immediately after the keynote
In the competitive Detroit housing market, Berkshire Hathaway HomeServices needed more than a standard awards speech, they needed a moment that would reconnect agents to their sense of purpose.
Cara Brookins opened the seminar with “Rise & Resilience,” sharing how she rebuilt her life, brick by brick alongside her children. The story paralleled the agent journey of guiding families through one of life’s biggest milestones: buying or selling a home.
Cara linked resilience to prospecting setbacks, deal negotiations, and client relationships, offering actionable frameworks agents could apply the very next day. During the Q&A, attendees asked how to maintain momentum amid interest-rate swings and inventory shortages, topics Cara addressed with practical mindset tools.
Post-event feedback highlighted a renewed focus on service excellence and personal accountability, proving the keynote’s value as both motivation and real-estate sales strategy.
