Constellation HomeBuilder Systems
Constellation HomeBuilder Systems is the leading software provider for home-building operations, from sales and design to customer care.
AUDIENCE: Builders, executives, and tech partners (450)
LOCATION: Hyatt Regency Lost Pines, Austin, Texas
CHALLENGE: At the Build Smarter conference, Constellation wanted to energize industry leaders facing volatile costs and labor shortages, delivering a keynote that married strategic tech adoption with personal grit.
CARA BROOKINS’ SOLUTION:
60-minute keynote: “Rise and Resilience” (+ Q&A)
Evening cocktail reception for relationship-building
Message aligned to conference theme “Taking Charge in an Ever-Changing World”
Constellation’s annual Build Smarter summit gathers the minds shaping tomorrow’s home-building technology. With supply-chain disruptions and shifting buyer expectations top of mind, the 2023 agenda needed a jolt of human inspiration to complement deep-dive software demos.
Cara Brookins opened day two with “Rise and Resilience,” using her background of twenty years in software development as bridge between a technology heavy conference and a motivational push. Cara recounted how she and her children learned complex new skills, including bricklaying, plumbing, and framing by sheer necessity. Her blueprint for pushing past fear mirrored the builder’s journey of adopting new digital workflows. Breakout discussions later referenced Cara’s “3-P Formula of Purpose, Planning, Persistence,” turning her narrative into a practical yardstick for project success.
Meeting planners praised the keynote for giving attendees “permission to dream bigger even in a constrained market,” and her presence boosted post-event survey scores on motivation and networking value.
