The Channel Company
The Channel Company is a premier provider of enablement, recruitment, and market-intelligence services for the global IT channel.
AUDIENCE: Female technology executives (300)
LOCATION: Omni La Costa Resort & Spa: Carlsbad, California
CHALLENGE: Handling the pressure of meeting client expectations while managing tight deadlines and staying ahead in the fast-changing technology and IT industry where adapting to new trends and solutions is critical.
CARA BROOKINS’ SOLUTION:
45-minute keynote: “The Keys to Rebuilding: How to Get ‘Un-Stuck’”
Detailed AV run-through (Costa del Sol Ballroom)
Post-session networking roundtables facilitated by Cara’s discussion prompts
Evening welcome reception and additional activities with the attendees
Bringing together 300 top female leaders in tech, the Women of the Channel Summit aims to equip attendees to drive revenue, influence culture, and champion diversity. Cara Brookins’ keynote delivered all three.
“Overall it was powerful.”
Cara unpacked her journey from survival to CEO of her own life after she built a house from the ground up with her four children. She then translated the lessons into a leadership framework for channel strategy: Own the blueprint, break large builds into sprints, and leverage every ally. In breakout circles that followed, executives referenced her “No Plan B” concept while brainstorming new partner-enablement models, proof that her narrative had immediate strategic impact.
Because Cara had also worked as a software developer herself for twenty years, her experience working in male dominated fields blended bold personal storytelling with actionable leadership tools.
Summit organizers reported record-high satisfaction scores for opening-day content and are incorporating Cara’s framework into next year’s mentorship curriculum.
“Just an amazing story! A reminder that you should never have a Plan B for your dreams.”
